Practice Areas
Our clients' issues, opportunities and challenges often travel a parallel path through state capitals.
With a secondary office in New England, and some of the most respected names in public affairs serving as senior counselors, Prism Public Affairs provides a full spectrum of capabilities and services, including:
Strategic positioning ... Whether the goal is to get ahead of, reshape or even divert a potentially challenging situation, or simply generate a healthy reserve of positive public perception, Prism has designed successful strategic positioning campaigns for a variety of clients.
Public and media relations ... Reputation management is at the core of public relations. Our professionals - many former print and broadcast journalists themselves - help clients develop and protect a strong reputation, getting their message to the right audience at the right time. Because each client's needs are different, Prism serves as a primary spokesperson for some clients while, for others, we provide strategy and support in a less public role. Prism also offers our clients a daily, in depth analysis of news and trend coverage.
Crisis and issue management ... Our team has helped our clients react in the wake of natural disasters, deal with complex financial crises, respond to high profile investigations and manage other reputation-threatening issues. We have run comprehensive crisis drills to evaluate clients' existing capabilities and have developed crisis plans to augment those capabilities. Prism has also worked with clients to track issues, policies, and trends, using our contacts and research capabilities to gather and analyze information.
Corporate communications... The foundation of any successful corporation rests on its ability to keep core audiences informed. Working with our client's in-house communications team, Prism has successfully helped many companies communicate with their employees, customers and other audiences, through mergers, crises, re-branding and repositioning efforts.
Litigation communications... Prism's professionals have guided numerous clients through contentious legal environments, including complex multi-state litigation, civil and criminal proceedings in state and federal courts, and class action lawsuits. Working at the direction of legal counsel, Prism provides our clients with a strategically sound, aggressively executed communications program designed to support the litigation strategy.
To see a copy of our litigation communication brochure
go here.
Congressional investigations and hearings... Congressional investigations and hearings pose major challenges to the reputations of organizations and their executives. The process can be time consuming, expensive and unpredictable. Prism has extensive experience in working with legal and government relations teams to help protect the reputations and bottom lines of those under the intense spotlight of investigations and hearings.
To see a copy of our investigations and hearings brochure
go here.
Legislative and public policy communications... Prism has extensive experience conducting issue campaigns where the outcome is important to a client's continuing success. While we do not lobby, we have worked on Capitol Hill, in the White House and in state and federal government. Our experience allows us to work hand-in hand with outside government relations shops to help achieve our clients' legislative and regulatory goals.
To see a copy of our legislative and public policy communications brochure
go here.
Editorial services ... Any successful communications effort is built on the foundation of a clear, focused set of messages. Prism works with our clients to identify and refine those core messages and, from that core, build supportive materials - from fact sheets to speeches, white papers to Congressional testimony.
Coalition development and management ... Prism builds and manages coalitions with the goal of developing a unified message and communications strategy to ensure successful implementation. We also help identify, recruit and coordinate with third party allies, providing a chorus of voices that support our client's strategic objectives.
State / local strategies and community relations... Many of today's most important federal policy issues originated at the state level. State Attorneys General as well as legislatures and regulatory agencies are increasingly shaping national policy, often as a result of local community activism.
Media and presentation training... When faced with high profile broadcast and print interviews, presentations and Congressional hearings, our clients have turned to Prism to prepare. We have worked with CEOs, government officials, spokespersons for national non-profit organizations and coalition third party allies.
Advertising and web-based strategies ... Many times the best way to control your message is to present it in your own words, without the filter of the media or the cloud of competing messages. Prism works with our clients to determine and develop the best way to reach their audience - whether through advertising, web development, or web-based campaigns.
